Home/Services/Paid ads

Budget spent on buyers, not tyre-kickers.

Paid search and social for parts sellers, built on fitment-rich feeds and vehicle-level intent. Google Shopping, Performance Max, search, Meta and TikTok — run by people who know a Mk7 from a Mk7.5.

Free fitment audit Talk to us

Why parts ads underperform

Most parts businesses' Google Ads accounts share the same problems: a Shopping feed with vague titles that match everything and nothing; Performance Max spending on brand searches it would have got for free; search campaigns on "brake pads" competing with Halfords; and no way of knowing which vehicles the money actually sold parts for.

Fix the feed, target the vehicle, and paid search for parts becomes one of the most efficient channels there is — because "Land Cruiser 80 lift kit" is a small, cheap, high-intent search that a national retailer will never bother with.

What we run

Google Shopping & Performance Max — on a feed built for parts (see marketplace feeds): vehicle-rich titles, fitment attributes, margin-aware product groups, brand traffic excluded so PMax has to earn its keep.
Search campaigns by vehicle & system — "Fiesta ST Mk7 coilovers", "Defender TD5 intercooler", built from your fitment data so coverage matches your range.
Part-number campaigns — OE and cross-reference numbers. Tiny volumes, extraordinary intent.
Meta & TikTok — dynamic catalogue ads to people who looked at parts for their car; prospecting to the scene (owners' groups, model-specific interests) with creative that doesn't look like an advert.
Remarketing that respects the buying cycle: someone researching a big-ticket kit for three weeks doesn't need the same ad 40 times.
Trade & B2B — LinkedIn and search for workshops, tuners and resellers where that's your market.

Flat fee, not a slice of spendWe charge a monthly fee for the work. We don't take a percentage of your media budget, because that rewards us for spending more, which is not the same as you selling more.

Measurement that means something

Revenue by vehicle, not just by campaign. Which models your ad spend actually sells parts for, which ones lose money, and where the range gaps are. Conversion tracking that survives cookie consent and iOS — server-side where it needs to be — so the numbers are real.

Signs you need this

Performance Max is your biggest campaign and you're not sure what it's doing
Your Shopping ads show for the wrong cars
You're paying for your own brand name
Your agency reports clicks and impressions but not sales by product
You've switched ads off because "they didn't work" and never found out why

Questions

Paid ads FAQ

What budget do we need for Google Shopping on car parts?

Enough to get statistically useful data quickly — for most UK parts retailers that means a four-figure monthly media budget to start. Below that we'll usually recommend fixing the feed and organic foundations first, because a poor feed wastes any budget.

Do you charge a percentage of ad spend?

No. A flat monthly fee based on the work involved. Percentage-of-spend fees reward agencies for spending more, which isn't the same as selling more.

Can you run ads for a niche product range?

Niche is where paid search works best for parts. Search demand for "Land Cruiser 80 series lift kit" is small but extremely high-intent and cheap to win. We build campaigns around vehicle and part-number intent rather than broad category terms.

Do we need to run ads and SEO together?

They do different jobs. Paid puts you in front of buyers today; SEO does the slower, cheaper, more durable work underneath. Running them together means the paid budget isn't propping up the whole operation forever.

Free, no strings

Not sure where to start? Get a free fitment audit.

We'll check your site and eBay store for the fitment problems that cost parts sellers sales — and tell you exactly what to fix.

Free fitment audit