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The right part, for the right car, everywhere you sell.

Google Shopping, Amazon Automotive, eBay and the comparison sites all want your catalogue in a slightly different shape — and most of them can take fitment if you give it to them. We build the feeds from one clean source so you're not maintaining five.

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Feeds are where fitment pays off

A generic product feed lists "Brake discs — 300mm — pair". A parts feed lists the same product and the 40 vehicle variants it fits. The second one appears when someone searches "Golf Mk7 GTI front brake discs", passes Google's disapproval filters for ambiguous auto parts, and shows up in Amazon's Part Finder with the customer's car already selected.

You can only produce the second kind if your fitment data is clean and structured. That's why our feed work always starts there.

Channels we build for

Google Shopping / Merchant Center — vehicle-rich titles, fitment in descriptions and product_detail attributes, correct Google product categories for auto parts, GTIN/MPN handling, and the item-level fixes that keep disapprovals near zero. Feeds Performance Max and free listings.
Amazon Automotive — Part Finder fitment files built from your master data, ASIN matching, and the category-specific attributes Amazon insists on.
eBay — listing and revision feeds with compatibility, item specifics and multi-variation structure. See eBay compatibility.
Meta & TikTok catalogues — for retargeting and dynamic ads to people who looked at parts for their car.
Comparison & niche marketplaces — Idealo, OnBuy and the like, where they're worth your margin.

What's included

Channel-specific feed generation from one master catalogue
Fitment attributes wherever the channel supports them
Category mapping, attribute mapping, image and title rules per channel
Stock and price sync at the frequency each channel allows
Disapproval and error monitoring with fixes, not just alerts
Feed-level rules: exclude low-margin lines from paid channels, promote what's overstocked

Title rules matter"Coilover kit" gets no clicks. "Coilover Kit for Ford Fiesta ST Mk7 2013–2017 1.6 EcoBoost" gets the click and the right customer. We build titles and descriptions per channel from your structured data — not by hand, and not the same for every channel.

Signs you need this

Google Merchant Center is full of disapprovals you've stopped reading
Your Shopping ads show for the wrong vehicles and you're paying for it
You're not on Amazon because the fitment file "was too hard"
Someone updates prices on the website and forgets the feed
You're maintaining separate spreadsheets for each channel

Questions

Marketplace feeds FAQ

Does Google Shopping support vehicle fitment?

Not as a dedicated compatibility field like eBay's. Fitment reaches Google through the product data you supply: vehicle-rich titles, full fitment in the description, product_detail attributes, correct categories and identifiers, and structured data on the landing page. Feeds built that way get shown for vehicle-specific searches and avoid disapprovals for ambiguous parts. Most UK parts sellers can't generate that because their fitment data isn't clean enough — that's the part we fix. Full explainer here.

Can one feed serve all channels?

One source, several feeds. Each marketplace wants different fields, categories and vehicle identifiers, so we generate a channel-specific feed for each from the same master catalogue and fitment dataset. Change a price or a fitment once and every channel updates.

How often do feeds update?

Stock and price typically every hour or faster where the channel supports it. Full catalogue and fitment refreshes daily, or on demand when you add products.

Do you manage the ads too?

If you want — see paid ads. Plenty of clients run their own ads on feeds we build; the feed is the foundation either way.

Free, no strings

Not sure where to start? Get a free fitment audit.

We'll check your site and eBay store for the fitment problems that cost parts sellers sales — and tell you exactly what to fix.

Free fitment audit